The Right Now

Fashion is something you attach to yourself, put on, and through that interaction the meaning of it is born. Without the wearing of it, it has no meaning, unlike a piece of art. It is fashion because people want to buy it now, because they want to wear it now, today. Fashion is only the right now.

ריי קוואקובו בראיון ל"וול סטריט ג'ורנל"